FOR IMMEDIATE RELEASE
(Indianapolis,
IN) June 18, 2015 – The
Roller Skating Association International, the official voice of the roller
skating industry, is thrilled to announce that in just three months since
acquiring Kids Skate Free, a milestone record has been reached – 1/2 million kids
have now registered to receive two free roller skating passes weekly for their participating
home rink.
To celebrate this
milestone, the 500,000th child registered, Cobey Greer who was
registered by his mom at Skatin’ Station in Canton, Michigan, will be receiving
a prize pack valued at more than $500, which will include roller skates and other
incredible prizes donated by Pepsi, Southeastern Skate Supply, Rebecca’s Toys
and Novelties, Riedell Skates, Rollerbones and more.
The Kids Skate
Free program, acquired in March of 2015, encourages children to stay active and
fit by offering them two opportunities every week to visit their local participating
roller skating rink. RSA President, Robert Bentley, is thrilled with the
program and its ability to spread the joy and benefits of roller skating to
families around the globe. A rink owner himself, Bentley launched the program
in all four of his rinks and was blown away by the response. “In today's era of
technology and with a mounting concern of childhood obesity, the Roller Skating
Association is committed to health and fitness by encouraging member roller
skating rinks to offer free passes through the KidsSkateFree.com program. I
signed up all four of my rinks immediately and already have thousands of
parents who have registered their children - a true testament to the power of
this program. It's a win for parent's wallets, children's health, and roller skating.”
A few fun facts about roller skating:
Parents who wish to participate may visit www.kidsskatefree.com and click on their state to begin finding their participating roller skating rink and register to receive free passes. If your local roller skating rink does not participate in the program, the RSA encourages parents to notify their rink that they would like them to participate by downloading the letter available at www.kidsskatefree.com and providing to their local rink.
About Roller Skating Association
International
As the voice of
the roller skating industry, we strive to promote the success of our members by
providing education, professional resource tools, and fostering the advancement
of roller skating.
Media
Contacts
Jim McMahon, Executive Director: jmcmahon@rollerskating.com /
317-347-2626 Ext. 104
Lynette Anacker, Director of Communications: editor@rollerskating.com /
317-347-2626 Ext. 107
Sources:
American Heart Association, Consumer Product Safety Commission, and studies
done by the Human Performance Laboratory - St. Cloud State University in
Minnesota, University of Wisconsin Medical School, and the University of
Massachusetts.