Roller Skating Association International

Roll In New Customers By Joining Kids Skate Free

It’s a challenging time for all local businesses, including roller skating rinks. Government-ordered closures, new mandates for hygiene and social distancing, and customer fears are all grabbing the attention of consumers and rink operators. 
This doesn’t mean marketing activity should be scaled back or stopped entirely. Quite the opposite: To be prepared for a successful reopening, rinks need to keep promoting themselves to their target customers: families! Children these days have many passive options for spending their time, including social media and video games, drawing them away from active entertainment choices such as roller skating. This competition for attention makes it harder and harder for rinks to attract the foot traffic they need to sustain and grow their businesses.   

The Kids Skate Free (KSF) program solves this by providing families with an easy way to get out and enjoy healthy physical activity. With KSF, you can create a consistent cycle of foot traffic that keeps your skating centers as an important part of the local community. The KSF program is offered through the Roller Skating Association International (RSA) and is included with the annual RSA membership fee. Rinks that are not RSA members can also participate by paying an annual participation fee - the cost of RSA membership. Given the many benefits of RSA membership, joining the RSA is an attractive choice for many rinks. 

The KSF program leverages the HowndTM foot-traffic generation platform to provide an easy-to-use experience that drives more visitors through your doors. While you could limit your use of HowndTM to the KSF program, its full set of features can help drive even more of the sustainable foot traffic you need to grow. With web, email, social, mobile and Wi-Fi technologies, Hownd has helped thousands of merchants generate millions in new profitable revenue. Best of all, you can get started quickly with a Results-Delivered Pricing™ model that means you only pay when you receive real business value!

Get Started Quickly with Zero Risk 

It’s easy! All we need are basic details about your rink, such as name, location, and special program hours in order to launch your KSF promotion. And, if you choose to use other Hownd features, our Results-Delivered Pricing model means you only pay when the platform brings you customers — You have nothing to lose and everything to gain.

Enjoy Effortless Foot Traffic

Hownd is an effortless, fully automated, best practices platform that drives repeat, predictable and sustainable foot traffic. After you upload your existing customer list and add the popup to your website, we’ll take it from there. Hownd will create and launch targeted promotions through multiple channels to bring more visitors through your doors.  

Special Kids Skate Free Marketing Materials

Joining the KSF program provides valuable exposure to your rink. Included is a listing on the website and collateral that you can use within your facility. More items will be available for purchase and customizable with your logo on the RSA store.

Download Kids Skate Free Logos >>
Download the Flyer to Display in Your Rink >> (PDF file you can open in Adobe Illustrator, Photoshop, Corel Draw, etc. and add your your logo to the bottom.)

Reach New Consumers with the MyHowndTM Mobile App

MyHownd makes it easy for skaters to redeem their KSF passes. It also helps them discover new promotions, redeem promos, and support merchants in their local community. At the same time, it provides you with a valuable new way to reach on-the-go consumers. Consumers get value and convenience and you get new customers: Everyone wins!

Expand Beyond Kids Skate Free for More Flexibility and Results

Once you understand the full value of Hownd, you can expand beyond the KSF program to drive even more customer traffic. Enjoy unlimited promos, birthday promo drips, triggered bounceback programs, birthday and anniversary date collectors, and more.

Learn More

The Kids Skate Free program can be a great way to attract new customers to your roller skating center. Register your account to get started!