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Tuesday, September 6

9 a.m. - 4 p.m.: Trade Show Set Up

Vendors can head to the trade show room to set up their booths. 

2 - 4 pm: CPR  Certification

Did you know that every year, 350,000 people die from cardiac arrest and that learning how to do CPR can double or triple a person’s chance of survival? Having you and your staff trained on CPR can save a life and ensure that your customers have the immediate care they need in an emergency. Join Sharon McMahon for this semiannual seminar, where you will learn how to perform CPR. Once complete, participants will receive three credit hours and CPR certification (or re-certification) from Danville Area Community College, with the certification mailed after the event is finished. Please check to make sure that your certification is not expired. If so, make sure to attend!

4:15 - 5:30 p.m.: Learn to Skate Seminar with Coaching Certification 

Do you want to learn how to teach customers how to roller skate and get certified as a Learn to Skate coach? Interested in becoming a speed, artistic or hockey coach or official with American Roller Sports? Make sure that you bring your staff so they can get certified!

6 - 7:30 p.m.: Welcome Reception

Join your fellow RSA members for drinks and light hors d'oeuvres as we welcome everyone to Sk8Expo.

Wednesday, September 7

7:30 - 9 a.m.: Breakfast

Grab a bite to eat and some coffee before heading into the first seminar of the day. 

7:45 - 9:45 a.m.: First Aid Training

Did you know that it only takes three or four minutes for a blocked airway to result in someone’s death? Having you and your staff trained on First Aid can save a life and ensure that your customers have the immediate care they need in an emergency. Join Sharon McMahon for this semiannual seminar, where you will learn First Aid training. Once complete, participants will receive their First Aid certification. Please check to make sure that your certification is not expired. If so, make sure to attend!

8:45 - 10 a.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

9:45 - 10:15 a.m.: RSA Updates

Join your RSA Executive Director Jim McMahon, RSA President Cort Wahlig and RSA Vice President Billy Thompson for an update on the state of the RSA and what to expect throughout Sk8Expo and the rest of the year!

10:15 -11:00 a.m.: The Power of Community Partnerships: How to do well by doing good with Dr. Christina Madison 

All successful businesses have a meaningful and sustained connection to the communities that they serve. Creating these connections and lasting bonds starts with engagement. These connections can be with traditional partners, such as schools and faith-based organizations, but could also include non-profits, health systems, and local businesses looking to host employee events. Providing this type of engagement is good for business and building a great connection to the community. 

The Centers for Disease Control and Prevention (CDC) states that the prevalence of child and adolescent obesity is 19.7% and affects 14.7 million people. Bringing awareness to a fun exercise like roller skating is a great way to impact this staggering statistic directly. By leveraging local media coverage, businesses can create awareness about your business and highlight community collaborations. 

What you will learn in this powerful seminar with Dr. Madison:
  • How to engage both traditional and non-traditional community partners
  • Developing creative ways to have targeted advertising campaigns geared towards the health benefits of roller skating
  • Strategies for engaging with media outlets to leverage coverage for marketing and advertising purposes (including on-camera, radio, podcasting, and print media) 

11:00 a.m. - 12 p.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

12 - 1 p.m.: Lunch

Grab a bite to eat and mingle with your fellow rink owners and operators. 

1:15 - 2:00 p.m.: Learn How STEM Can Dramatically Increase Revenue and Create New Skaters

Join the United Skates of America team as they show you how the STEM Roller Skating Educational Program can improve your business. Did you know that some businesses made over $100,000 in additional revenue from daytime STEM classes alone?! You’ll get to see just how the program operates and why you need to invest in this turn-key program to make more money, establish better relationships with local schools and help foster the love of roller skating in children that may not have been exposed to it before. If you are already part of the program, this will give you a better look at how to improve your own class lessons! 

2:00 - 3 p.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

3 - 3:45 p.m.: When Being “Right” is Wrong: The art of difficult conversations with Michael Rees

Michael Rees understands the art of difficult conversations. For example: consider the declaration, “I know I’m right that we need more accountability!” But the real question is, “Did your approach (and being right) actually get you more accountability?” In your seminars with Michael Rees, you will learn why.  The inability to effectively hold difficult conversations costs managers time, money, and health. When we learn to have difficult conversations, regardless of who is right, we receive better input from employees, assignments get done, and people enjoy coming to work.  Know yourself: It’s easier to identify the faults in others than in ourselves. What signs can we look for in ourselves to determine if we need to make some adjustments? Remember not to forget: Even when we know the steps of effective communication, our strategy can go out the window the first time we are disrespected. Keeping steely-eyed on our communication goals will be tested (i.e., everyone has a plan until they get punched in the mouth - remember Mike Tyson’s recent debacle). When the wheels fall off: One thing that distinguishes great communicators is their ability to get back on track when a conversation isn’t going as planned. How do we get out of the debate loop? How do we recover when we inadvertently offend someone? 

Join Michael Rees in this powerful seminar that will improve your confidence and communication skills. 

3:45 - 4:30 p.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

4:30 - 5:15 p.m.: Work the Systems of Your Business with Sam Carpenter

Gain firm control of your business by perceiving your skating center as a collection of independent systems. Sam Carpenter will guide you through the simple basics of how to isolate those individual systems so each can be “tweaked to perfection.” Once you have accomplished this mechanical task, financial freedom and personal peace can be achieved. Make sure to join us for this dynamic seminar. 

5:15 - 5:45 p.m.: Future Proof your Business with Jeremy Veatch

Come join Jeremy Veatch and learn about the three reasons you should call yourself a futurist. AI, IoT, the Blockchain, Autonomous machines, and 5G - what are these, and what do these have to do with your daily life? Isn’t this just a bunch of technical terms that won’t matter for years? Learn why many business owners worry about payroll and don’t think about the future enough in their day-to-day activities. In these seminars, attendees will learn why the future matters and how you should run your business as if the future is today.

Thursday, September 8

7:30 - 9:00 a.m.: Breakfast

Grab a bite to eat and some coffee before heading into the first seminar of the day. 

8:00 - 8:45 a.m.: STEM Licensee Only

Join the United Skates of America team to learn about new developments, ideas and methodologies behind the roller skating STEM program. This is a licensee-only event. Those who wish to register for the program before attending may do so by visiting the RSA registration desk.

8:45 - 9:45 a.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

9:45 -10:45 a.m.: Digital Marketing Tool Kit: Proven Posts, Resources, and Strategies for success on social media

Scott Salter continues to be one of the best and most popular presenters on the subject of social media marketing - an area that everyone should be utilizing to market their business. Join him in a special seminar designed to help you demystify social media and up your online presence. 



10:45 - 11:45 a.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

11:45 - 12:30 a.m.: It’s Okay to Play! Gaming your way to a workplace where people are valued, grow and produce tasty results with Frank Kitchen 

Did you know that you can use games to boost your team’s morale and produce award-winning results? In this interactive learning experience, Frank Kitchen will get you up and moving as he provides you with the ingredients needed to cook up a nurturing workplace where people are valued as an essential RESOURCE necessary for producing the tasty results desired by all. You’ll see firsthand how “games” can be used to; 
  • RECRUIT the right people for your organization; 
  • RECOGNIZE their talents;
  • RETAIN their services, and;
  • REWARD their efforts and achievements. 
What you will learn:
  • How to foster an inclusive environment for staff, volunteers, and members
  • How to increase productivity and profits through effective communication and collaboration
  • Innovative training techniques for increasing retention
  • Creative strategies for engaging, energizing, and rewarding your team

12:30 - 1:30 p.m.: Lunch

Grab a bite to eat and mingle with your fellow rink owners and operators. 

1:30 - 2:15 p.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 


2:15 - 3:15 p.m.: Risk Management: Protecting Your Customers and Your Business

For some business owners, one lawsuit could be all it takes to close your doors; that’s why the single most crucial part of owning and protecting your business is understanding areas you can mitigate risk. Liability can come in the form of everything from camera coverage and flooring to food, staff, and parking lot hazards - whatever they may be, the RSA and the IALDA team work very hard to ensure that you know how to reduce risks for your business.


3:15 - 4 p.m.: Visit with Vendors

Take a moment to visit with vendors to see what new and exciting items they have available for you for 2022! 

4 - 6 p.m.: Strategic Planning

Join your fellow RSA members and leaders to help develop a full 5-year strategic plan to help impact the direction of the Association as a whole.